This summer’s #NCBeer t-shirt design has been directly inspired by our 2021 Label Insanity Tournament label art champion, Salty Turtle Beer Company. Located in Surf City, NC Salty Turtle won the competition with their La Surfeza Mexican Lager label art, created by Ashley Dimick. The dazzling, colorful label invokes daydreams of the sand and surf, and features festive splashes of red, blue, yellow, and green in the shape of the iconic sea turtle that serves as a mascot for the Surf City brewery. Reimagined into a t-shirt graphic by SeaThirst Design, this artwork has us feeling like taking a Friday off to hit the sand and surf.

The inaugural 2021 Label Insanity Tournament was hosted by the North Carolina Craft Brewers Guild (NCCBG).  The NCCBG is the not-for-profit advocacy group for the independent craft brewers of our state. North Carolina has over 350 independent craft breweries and brewpubs in every corner of the state, each one serving as a local gathering spot for their towns and cities. From hosting run clubs and yoga classes, to pet adoption events and trivia nights, our breweries have become part of the fabric of your communities. With your purchase of a “State of Southern Beer” t-shirt, you can directly help to sustain this vibrant industry.